Jakarta, April 25, 2026 – Maxdecal, an Indonesian sticker brand, once again demonstrated its support for local businesses by presenting its latest program, Maxdecal Foodie, in collaboration with the biker community. In a press conference held on April 25, 2026, Maxdecal introduced the program as an effort to promote culinary delights from micro, small, and medium enterprises (MSMEs) in various regions. Through a more hands-on approach and direct involvement in the field, this program is expected to expand the reach of local culinary promotions to the public.
The choice of bikers as collaboration partners was not without reason. The world of touring is synonymous with the spirit of exploration, the freedom to explore, and the experience of discovering new things on every journey. With their high mobility and interest in various destinations, bikers are considered to play a vital role in introducing regional culinary specialties and sharing these experiences with the public through their travel documentation.
One of the communities involved in this collaboration is Pasutri Touring, a married couple who actively travel to various regions in Indonesia. Themed “Maxdecal Journey to the East,” the trip began in Larantuka, a city on the eastern tip of Flores Island known for its cultural character and exotic destinations. Larantuka was chosen as the starting point because it embodies the spirit of exploration in the pristine and untouched East Indonesia.
This activity was more than just a tour; it also served as a tangible form of support for MSMEs, increasing their exposure. Participants were invited to visit local culinary businesses, sample their products, and document and share the stories behind each dish.
Each culinary location visited by Maxdecal left an exclusive sticker as a sign that the MSME had received Maxdecal’s support. This simple symbol served as a token of appreciation and a reminder that every local business owner has a story and significant potential for growth.
As part of the trip’s identity, Maxdecal also provided support in the form of Maxdecal 9600 stickers and Paint Protection Film (PPF) on the Pasutri Touring vehicle. The stickers and PPF were used to protect the vehicle’s body from external exposure during the trip.
Maxdecal 9600 and PPF have high adhesive strength, allowing them to adhere perfectly and maintain the vehicle’s optimal appearance in various conditions. The material is designed to withstand extreme terrain and climates, so Maxdecal stickers resist fading easily, even on long-distance trips. Their UV resistance makes them an ideal choice for exploration in Eastern Indonesia, where sunlight tends to be stronger and more consistent.
As a pioneer in the quality sticker industry, Maxdecal sees a positive outlook for the automotive sticker industry, particularly in supporting creative campaigns for culinary MSMEs. Vehicles are currently emerging as an effective promotional medium due to their high mobility and ability to reach a wide range of consumers. Through the use of professionally designed stickers, MSMEs can increase their brand visibility in public spaces without incurring high and recurring promotional costs.
Going forward, with the support of increasingly advanced printing technology and the opportunity to integrate with digital elements, the automotive sticker industry will become a vital part of creative marketing strategies. Collaboration between sticker industry players and culinary MSMEs will also be increasingly open to creating innovative, relevant campaigns that will have a real impact on the growth of local Indonesian businesses.
